
Ambition, Redefined.
For women who want a career that fulfils their ambition - and the life they actually want
I've spent almost two decades in the rooms where hiring and promotion decisions get made. Now I coach you to get clear on what you really want, and build the confidence and plan to go after it - whether that's stepping up, changing direction, or redesigning a career that fits around your life.
You're in good company...






















Three paths, same underlying framework...
My signature programmes
GRIT
12 week programme
Do you find your mind often still whirring at 11pm, thinking of everything you should have said in that meeting, but didn't quite dare? Not to mention your ever growing to-do list?
Foundations is for women who are giving their all - but somehow the recognition isn't matching the effort.
From: £1,200*
*Self-funded rate.
B2B pricing available on request
6 month programmme
You know where you want to go. But something keeps getting in the way at the moments that matter most
Evolution is for women ready for the next level: a promotion, a bigger role, more impact - and support through the messy middle of getting there.
From: £2,400*
*Self-funded rate.
B2B pricing available on request
4-6 month programme
Sunday evening, and that scaries feeling rises again.
Life looks good from the outside, but the thought keeps surfacing, and it's harder to squish: is this it?
Reinvention is for women who suspect they want something different - even if they're not yet sure what.
From: £1,600*
*Self-funded rate
Introduction
Hi, I’m Emma 👋🏼
I'm an ICF-accredited Executive Coach with 15+ years of real-world experience in People and Talent at some of the UK's fastest-moving companies - including ASOS, Apple, notonthehighstreet and Carwow. More recently I've worked with fast-growing consumer brands like Fussy, Spacegoods and Mother Root. Two decades inside the rooms where hiring and promotion decisions get made means I've seen first-hand what helps people rise - and what often holds them (and also held me) back.
When I discovered the power of coaching, I wished I'd experienced it earlier. It totally transformed my career, my confidence and my life. There's a reason so many C-suite executives have coaches - and I wanted to make that kind of support accessible to more people, not just those who are at the very top.
I'm Level 2 trained with Barefoot (PG Cert in Business and Personal Coaching) and hold my ACC accreditation. I draw on methodologies including systems work, NLP, positive psychology and Transactional Analysis to bring real depth to the work, and I've studied an Advanced Certificate in Neurodiversity in Coaching to supplement it.
I predominantly work with mid-career to senior leaders - Managers, Heads of, VPs and Directors - who want to grow & develop without burning out or losing themselves along the way. Because we spend too much of our lives working not to feel more fulfilled by it.

Looking for something else?
Not a GRIT FIT?
I also coach 1:1 outside the GRIT programmes. I work with people across e-commerce, consumer brands, retail, tech and media - from Finance and Legal to Marketing, People, Data and Engineering - at every level from Manager to Director.
✔ Career transitions & pivots - exploring your next move, rebuilding direction after redundancy
✔ Confidence & presence - building confidence, quieting imposter feelings, navigating tricky dynamics or politics
✔ Progression & performance - preparing for promotion, increasing visibility, or levelling up your leadership
✔ Life transitions - returning after maternity, adoption or career breaks, finding rhythm again at work and in life
✔ Outplacement services - Working with companies to support their people after redundancy

