
Ambition, Redefined.
For women who want a career that fulfils their ambition - alongside the life they actually want to lead
As an former Head of Talent, I've spent almost two decades understanding exactly what makes people thrive at work and life (or otherwise), and how career decisions - such as hiring and promotions - get made.
Now I coach you to get really clear on what you want, overcome any blockers in your way, and go after it with confidence - whether that's stepping up, changing direction, or redesigning a career that fits around your life.
You're in good company...






















My signature programmes
GRIT
Three paths, same underlying framework...
Don't worry - GRIT doesn't translate into GRIT your teeth, dig in and put up with the status quo. Quite the opposite, in fact.
GRIT was born from Girls Rising In Tech - a programme designed to support women to thrive in the fast-moving and often demanding tech industry.
As someone who had spent my career in tech companies, I'm passionate about supporting women at the moments that matter the most. Later, I realised that these issues were common in other industries such as retail, e-commerce and consumer brands, so I opened GRIT up to them too.
Today I work with mid-career to senior women across a range of companies, using the GRIT framework to help them design careers (and lives) that work for them.
12 week programme
Do you find your mind often still whirring at 11pm, mentally going through your ever-growing to-do list and agonising over everything you should have said in that meeting, but didn't quite dare?
Foundations is for women who are giving their all - but still staying stuck.
Together, we'll work to get you back on track in just 12 weeks.
From: £1,200*
*Self-funded rate.
B2B pricing available on request
6 month programmme
Evolution is for women ready for the next level: a promotion, a bigger role, more impact - and support through the messy middle of getting there.
We'll work together to uncover what's holding you back the most and, importantly, work out ways to overcome the challenges to help you move forward with confidence and clarity.
From: £2,400*
*Self-funded rate.
B2B pricing available on request
4-6 month programme
It's Sunday evening, and that scaries feeling starts rising again. Life is from the outside, but the thought keeps surfacing: " What if? "
Reinvention is for women who suspect they want something different - even if they're not quite sure what that is yet.
Together, we'll figure out what it is that's driving the niggle - and what to do next.
From: £1,600*
*Self-funded rate
About me
Hi, I’m Emma 👋🏼
I'm an ICF-accredited Executive Coach with many years of real-world experience in People and Talent at some of the UK's fastest-moving companies - including ASOS, Apple, notonthehighstreet and Carwow. More recently I've worked with fast-growing consumer brands like Fussy, Spacegoods and Mother Root. Two decades inside the rooms where hiring and promotion decisions get made means I've seen first-hand what helps people be engaged at work, flourish and progress - and what often holds them back.
When I discovered the power of coaching, I wished I'd experienced it earlier. It's no exaggeration to say that it totally transformed my career, my confidence and my life. There's a very good reason so many C-suite executives have coaches - and I wanted to make that kind of support accessible to more people, not just those who are at the very top.
I'm Level 2 trained with Barefoot (PG Cert in Business and Personal Coaching) and hold my ACC accreditation. I draw on methodologies including systems work, NLP, positive psychology and Transactional Analysis to bring real depth to the work, and I've studied an Advanced Certificate in Neurodiversity in Coaching to supplement it.
I predominantly work with mid-career to senior leaders - Managers, Heads of, VPs and Directors - who want to grow & develop without burning out or lose themselves along the way.
Because we spend too much of our lives working, not to feel more fulfilled by it.

Looking for something else?
Not a GRIT FIT?
I also coach 1:1 outside the GRIT programmes. I work with people across e-commerce, consumer brands, retail, tech and media - from Finance and Legal to Marketing, People, Data and Engineering - at every level from Manager to Director.
✔ Career transitions & pivots - exploring your next move, rebuilding direction after redundancy
✔ Confidence & presence - building confidence, quieting imposter feelings, navigating tricky dynamics or politics
✔ Progression & performance - preparing for promotion, increasing visibility, or levelling up your leadership
✔ Life transitions - returning after maternity, adoption or career breaks, finding rhythm again at work and in life
✔ Outplacement services - Working with companies to support their people after redundancy

